Pat Coyle Joins InStadium as Senior Strategic Advisor – Fan Experience
April 23, 2013 by Karlin Linhardt
Chicago (April. 23, 2013) – Pat Coyle has joined InStadium, a national digital video network of professional and collegiate sports venues, as Senior Strategic Advisor – Fan Experience. Coyle brings more than 15 years of industry leading experience innovating on the digital edge of team sports in... 
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Meet The New Boss (TV). Same As The Old Boss.
November 16, 2012 by Dave Kissel, President & CEO, InStadium
Nielsen just issued its Cross-Platform report for 2nd Quarter 2012. It's their study which serves to quantify what and how much media is consumed "cross-platform," in this case video watched on TV sets, DVRs, mobile devices, tablets and...
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MediaPost Guest Editorial by Dave Kissel: "Chasing Reach, but Getting Frequency"
September 14, 2012 by Mike Smith
InStadium President & CEO Dave Kissel is featured in MediaPost's Media Daily News Commentary today. His editorial is titled "Chasing Reach, but Getting Frequency," detailing the challenges marketers face in today's television media climate and what this means for the landscape going...
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Where High School Football Is King, The Stadium's Screen Is Now King-Sized
September 4, 2012 by Dave Kissel, President & CEO, InStadium
Texas has long been known as the country's hotbed for high school football passion; it's where "Friday Night Lights" are a way of life and some people drive hundreds of miles to see the games. Heck, Texas' small towns and small schools love football so much they field 6-man...
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Feels Like The First Time
August 21, 2012 by Dave Kissel, President & CEO, InStadium
I was catching up recently with an old friend and former colleague Todd Kirby (@tklius), who now leads strategic planning and research for the media agency Spark Communications. Todd's a Michigan alum and a huge sports fan, and he was telling me about his upcoming plans to take his...
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A Look at Indexing the Fan Experience in the Stadium
July 11, 2012 by Mike Smith
Engagement in the stadium is dependent upon the quality of the fan experience. Luckily for marketers, sports teams hold the fan experience in the highest regard; the fans are the lifeblood of the organization, the ultimate benefactor. In line with this philosophy, each fan culture is...
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America's Pastime
July 3, 2012 by Dave Kissel, President & CEO, InStadium
While we at InStadium continue to focus on the future of sports and its impact on marketing and media, John Rowady's recent article well frames the powerful roots of America's love affair with our favorite pastimes:
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InStadium Offers Alternative to TV
May 29, 2012
For Immediate Release
As TV Viewership and Reach Decline, InStadium Offers Compelling Alternative
Digital video network company launches awareness campaign;
touts high-impact, high-quality reach...
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Fans Want More. Are We Ready to Give It to Them?
April 26, 2012 by Barrett Davie, EVP & Founder
I attended a great conference in NYC yesterday, the Cynopsis Sports Business Summit. The message was loud and clear that the fan/audience/targeted consumer is more engaged and consuming more sports-related content then ever. Importantly, the numbers show that these people represent a...
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Here We Are Now, Entertain Us!
February 15, 2012 by Barrett Davie, EVP & Founder
Calling all "Guardians of the Fan Experience," you know who you are! I think we need to chat.
Having just spent the last 36 hours with the sales and marketing departments of five different professional sports teams, and with countless...
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Thinking About the Super Bowl Outside of the Box (of the Living Room)
February 10, 2012 by Karlin Linhardt, CMO, InStadium
Well, the numbers are in for the latest chapter of our annual secular holiday, The Super Bowl. A record audience of 111.3 million people tuned in for the game, and for our annual celebration of advertising creativity. Whether this year’s commercial crop stands up to...
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When Crying Can Lead to Buying
January 18, 2012 by Dave Kissel, President & CEO, InStadium
Now that the video of the Packers fan's hysterical reaction to her team's playoff loss has gone viral, the logical question of "Is this real?" is valid....
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Enter "The Influencer"
January 17, 2012 by Barrett Davie, EVP & Founder
Over the last several years, InStadium has focused more and more research on the effectiveness of marketing programs that run in-venue. The most important aspect to the brand and agency community has been a need to deliver apples-to-apples comparisons between strong in-venue marketing...
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Digital Video Boards Generate Impact Even on the Field
January 9, 2012
As technology advances, stadium video boards are improving in quality, size, and dominance, providing further opportunity for can't-miss entertainment and messaging to fans. As The New York Times outlines below, these screens are so high-quality and engaging that even...
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Settle in, Fans and Brands, for 2012 and Beyond
January 6, 2012 by Dave Kissel, President & CEO, InStadium
If you’re a sports fan and have held back on buying a new jersey of your favorite team, or game tickets, or face paint, don’t worry; it’s now safe to take the plunge on those purchases.
2011 has been an exceptional, uncertain year on the labor side...
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A New Year, A New Look at Engagement
December 28, 2011 by PJ Ewing, SVP Sales, InStadium
Content is King.
Tired but true; truer than ever in my opinion.
But what does that mean?
It seems that every day we hear of new media vehicles that are...
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Can Social Media Become Marketing’s Crystal Ball?
November 22, 2011 by Dave Kissel, President & CEO, InStadium
While we’re still at the early stages of understanding social media and its impact, the new study by Optimedia suggests it may not be the “next big thing” in marketing many tout it to be. Their findings, while initial, and as reported in the Wall Street Journal, suggest...
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"Conversation: Is A Sports Team a Media Vehicle?"
November 15, 2011 by Barrett Davie, EVP & Founder & Eric Smith, VP Venue Partnerships
A conversation between EVP & Founder Barrett Davie and Vice President of Venue Partnerships Eric Smith:
Barrett: I had an interesting discussion the other day with Mike Humes of the Memphis Grizzlies, and the notion of...
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A guy walks in to a hockey game...
November 8, 2011 by PJ Ewing, SVP Sales, InStadium
Team jersey - check.
Three good friends - check.
Early arrival for pre-show, warm-ups, player introduction, food, drink - check.
And what does he experience next? Well it is a...
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InStadium Brings on Eric Smith as VP, Venue Partnerships
October 28, 2011
Chicago, IL – October 28, 2011 – InStadium, a national live venue digital network, has tapped Eric Smith as Vice President of Venue Partnerships. Smith has spent the past 15 years working in amateur, collegiate, and professional sports, primarily in...
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InStadium Brings on Jeremy Kove as VP, Sales
October 4, 2011
Chicago, IL – October 4, 2011 – InStadium, a national, live venue digital network, has tapped Jeremy Kove as a new Vice President of Sales. Kove was previously leading West Coast sales at Pearl Media, LLC and prior to that spent ten years at Marvel...
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